Management Assignment Example | Topics and Well Written Essays - 500 words - 7

Management - Assignment Example The company also has strong marketing and advertising capabilities; it spends its advertising money more efficiently that its rivals are thereby getting greater returns in terms of revenue and product awareness (Böhm, 58). Such strong marketing and advertising capabilities have provided the company with a competitive advantage in the market than its closest rival. The market share of the company I likely to increased due to increased demand for glass products, necessitated by rising need for scientific research as well as education. The company, therefore, should aim at increasing its productivity to meet that demand. This will help  the  R&H Filter Company to use the opportunity as a competitive advantage. The R&H Filter Company mostly used waste glasses as raw materials; it recycles glass products. The company has a positive attitude towards green environment, which has offered it a positive public image. It has been seen as conserving and preserving the environment. Therefore, a new wave for stricter regulations regarding emission of CO2 and carbon monoxide would positively affect the company. The company should put the rapid changes in technology into use to develop high-quality and innovative products so as to be able to tackle the intense competition in glass products. Even though, the company’s high investment in research and development lead to high revenue volumes, The R&H Filter Company still has a high cost structure, the costs are driven by their generous employee compensation, benefits and pension plans (Ferrell and Michael,